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How Will Tariffs Affect Restaurants in the U.S. Market

Rising tariffs are adding new pressure to already tight margins. If you rely on imported ingredients, equipment, or packaging, even small shifts in trade policy can lead to higher costs, menu changes, and sourcing challenges. So, how will tariffs affect restaurants in 2025? This post breaks down the direct impacts on pricing, procurement, and operations—plus smart strategies to help reduce risk and stay ahead.

What are Restaurant Tariffs?

Restaurant tariffs are import taxes applied to goods brought into the country from abroad. These taxes increase the cost of products like seafood, cheese, wine, spices, oils, and even kitchen equipment—anything your restaurant might source internationally.

Governments use tariffs to influence trade, often aiming to protect domestic industries or respond to trade disputes. But in practice, these added costs work their way down the supply chain. If your suppliers pay more to bring in goods, you likely will, too.

For restaurants, that can lead to higher food costs, tighter margins, and tough decisions about pricing and sourcing. Even small tariff hikes can create ripple effects that make everyday operations more expensive or unpredictable.

How Will Tariffs Affect Restaurants?

Tariffs directly impact daily operations, long-term planning, and profitability. When import costs rise, the effects ripple through every stage of your supply chain. Here’s how tariffs can affect restaurants:

Higher Food Costs

Tariffs on imported ingredients—like seafood, oils, spices, dairy, and produce—lead to price hikes. If you rely on international goods, you’ll likely pay more to keep your menu consistent.

Menu Adjustments

Rising costs may force you to switch out ingredients or remove certain dishes altogether. Seasonal or domestic alternatives may help, but could limit variety or alter quality.

Reduced Margins

Absorbing the extra cost without raising prices cuts into your profit. On the other hand, raising prices can affect traffic and customer retention, especially for value-driven menus.

Operational Delays

Tariffs can lead to shipping slowdowns or product shortages. If key ingredients or imported equipment are delayed, that disrupts service and growth plans.

Equipment Costs Increase

Tariffs don’t just affect food. Many POS devices, cooking tools, and hardware come from overseas. Higher duties mean higher upfront costs when upgrading or opening new locations.

Uneven Impact Across Business Models

Larger restaurant groups often absorb cost increases through bulk purchasing or wider margins. Independent operators may feel the impact sooner and more sharply.

Planning Becomes More Difficult

With shifting trade policies, price predictability drops. Tariffs add a layer of uncertainty that complicates forecasting for food costs, menu pricing, and supplier contracts.

Tariffs can pressure every part of your operation. Staying flexible—by rethinking sourcing, updating pricing, or simplifying offerings—can help you absorb some of the impact.

Will Tariffs Affect Restaurants Across the Board?

Yes—but not in the same way for everyone.

Tariffs can impact restaurants of all types, but the effects depend on your sourcing, scale, and flexibility. If your business relies on imported ingredients or equipment, even a small change in trade policy can trigger significant cost increases. Here’s how tariffs may show up across the board:

  • Imported ingredients get more expensive. Coffee, seafood, spices, wine, and cheese are among the most affected. If your menu depends on these items, expect tighter margins or the need for pricing changes.
  • Supply chains become less predictable. Delays at ports or customs can make it harder to plan purchases or maintain consistent menus.
  • Local sourcing becomes more competitive. As more restaurants look to domestic alternatives, demand rises—and so do prices for local goods.
  • Smaller operators may feel the impact sooner. Larger groups often have stronger supplier relationships and buying power to cushion cost increases.
  • Expansion and new projects slow down. Higher prices on equipment and materials can delay openings, renovations, or tech upgrades.

So, while tariffs won’t hit every restaurant the same way, the ripple effect touches everyone—from daily ordering to long-term planning. The key is to stay agile, forecast smart, and adjust early.

How Import Tariffs Affect Food Costs for Restaurants

Import tariffs increase the cost of bringing goods into the U.S.—and that directly affects what you pay for ingredients. When tariffs hit core items like seafood, coffee, olive oil, or canned tomatoes, the price hike usually doesn’t stop at the border. Distributors pass it on, and your food costs climb.

Here's how those impacts show up:

1. Higher prices on imported staples

Items like cheeses from Europe, spices from Asia, and wines from South America often come with added costs once tariffs are applied. If you rely on those ingredients, expect a higher invoice.

2. Price increases on substitutes

When demand shifts to domestic alternatives, those prices may rise, too. Even if you switch from Italian tomatoes to California-grown, the increased demand could shrink supply and raise costs.

3. Reduced access to seasonal or specialty items

Off-season produce or region-specific ingredients can become too expensive to justify. Menus that once relied on variety may need to refocus on availability and cost.

4. Unpredictable cost swings

Tariff policies shift quickly. What was affordable last quarter could spike next month. That uncertainty makes it harder to project margins and maintain consistent pricing.

5. Bundled costs from suppliers

Some suppliers apply broad price adjustments when tariffs affect even a portion of their product catalog. You might see increases even on items not directly subject to tariffs.

Even if you source most ingredients locally, tariffs on packaging, oils, or spices can still affect your food cost. Paying attention to sourcing and adjusting menus seasonally can help offset the pressure.

Will Restaurants Be Affected by Tariffs in 2025?

Yes—restaurants are already feeling the impact. New tariffs introduced in early 2025 include a 10% baseline on all imports, with steeper rates on products from countries like China, India, and Vietnam. These shifts raise costs across essential categories—ingredients, packaging, equipment, and construction materials.

Price hikes on imported goods are forcing tough decisions: adjust menu pricing, reduce portion sizes, or find new suppliers. Delays at ports and ongoing trade negotiations add more uncertainty, making it harder to plan ahead.

Even restaurants that prioritize domestic sourcing aren’t insulated. As demand for local goods increases, so do prices. Tariffs also raise operational costs tied to kitchen upgrades and expansion projects.

The pressure is real. Staying flexible with your sourcing and pricing strategies will help keep your operation stable while trade policies continue to shift.

7 Strategic Adjustments to Consider

Tariffs can increase costs quickly. To stay competitive and protect margins, it's important to act early and focus on areas you can control. Here are some practical steps to consider:

1. Review your suppliers

Identify which ingredients or products come from countries now affected by tariffs. Talk to your vendors about sourcing alternatives or renegotiating terms. Products from tariff-free regions can often deliver similar quality at lower cost.

2. Prioritize seasonal sourcing

Shift toward ingredients that are in season domestically. This helps reduce reliance on expensive imports and supports faster, more predictable sourcing. Seasonal items also tend to be fresher and cost less to transport.

3. Simplify your menu

Focus on top-performing dishes and remove items that rely on high-cost imports or have inconsistent availability. Fewer SKUs mean more flexibility and lower exposure to price volatility.

4. Build pricing flexibility into your menu

Consider smaller price adjustments across several items instead of raising one or two significantly. If you're adding surcharges, label them clearly and explain why. Guests are more receptive when they know what's behind the change.

5. Track cost trends by category

Monitor the price changes of key categories like meat, seafood, dairy, or dry goods. If one category keeps rising, rework your offerings to lean more on affordable alternatives.

6. Strengthen relationships with local producers

Building direct relationships with farms, fisheries, and local distributors gives you more control over pricing and availability. It's also a strong value-add for marketing and menu transparency.

7. Delay non-essential upgrades

If you're planning a renovation or expansion, check how tariffs may affect construction materials, kitchen equipment, or imported fixtures. Waiting until costs stabilize could save you thousands.

Making a few strategic changes now can help reduce exposure to risk—and give you more control over your long-term cost structure.

How Do Tariffs Affect Restaurants’ Long-Term Strategy?

Tariffs influence more than day-to-day costs—they shape how you plan for the next quarter, year, or expansion. When sourcing becomes unpredictable and pricing fluctuates, your long-term strategy needs a reset. Here’s how tariffs affect the way restaurants plan and grow:

Menu planning shifts toward flexibility

When imported ingredients become expensive or hard to get, fixed menus become a liability. Restaurants are moving toward seasonal or rotating dishes that adapt to available and affordable items.

Supplier diversification becomes essential

Relying on one country or vendor exposes you to tariff risks. Building relationships with multiple suppliers across different regions helps reduce cost shocks and delays.

Pricing strategies must stay agile

Static pricing models don’t hold up when supply costs swing. More operators are adopting tiered pricing, highlighting premium dishes, or bundling items to maintain perceived value while protecting margins.

Expansion plans face higher costs

Tariffs on imported equipment, furniture, or materials increase buildout budgets. Delays or second-guessing on growth timelines are becoming more common, especially for new locations.

Contract negotiations require more foresight

Multi-unit operators and groups are now factoring tariff clauses into vendor agreements—anticipating price changes and seeking terms that lock in costs or allow flexibility when tariffs hit.

Sourcing policies align with risk management

Long-term strategy now includes more than just cost per case. Proximity, tariff exposure, and vendor stability weigh just as heavily in procurement decisions.

Tariffs push restaurants to build smarter, more adaptable strategies—balancing cost control with supply security. Being proactive now helps reduce disruption later.

Real Examples: Restaurants and Tariffs in Action

Tariffs aren’t just policy headlines—they’re changing real menus, prices, and sourcing decisions across the country. Here are real-world examples of how tariffs and restaurants intersect in 2025:

1. Shan (Bozeman, MT): Adjusting Recipes Due to Asian Import Tariffs

Chef Jarrett Wrisley’s restaurant Shan specializes in regional Chinese and Thai cuisine. This year, tariffs of up to 145% on goods from China and Thailand hit key pantry items—like fermented chili bean paste, Sichuan peppercorns, and Zhenjiang vinegar.

Wrisley stocked up before the hikes but still had to tweak recipes as supplies tightened and prices jumped. “I can sub in domestic soy sauce, but some ingredients can’t be replaced,” he told The New York Times.

2. Tuk Tuk Snack Shop (Lexington, KY): Menu Cuts After 44% Tariff from Sri Lanka

Chef Sam Fore sources Sri Lankan staples like kithul syrup and dried spices directly from producers. When new tariffs from Southeast Asia—including a 44% rate on Sri Lankan goods—took effect, she had to reassess her spring menu overnight.

Some dishes were removed. Others were reworked using less traditional ingredients. “That syrup’s flavor is unmatched—there’s no Plan B,” Fore said in an Eater interview.

These stories reflect a common thread: restaurants and tariffs are colliding in ways that affect sourcing, pricing, and long-term planning. Staying flexible, rethinking supplier relationships, and adjusting menus—sometimes quickly—have become necessary responses in 2025.

How Restaurant Tech Can Help Restaurants Respond to Tariff Challenges

Tariffs can make it harder to forecast costs or stick to your usual supplier mix. Technology gives you more control over the moving parts—from menu pricing to vendor decisions.

With a connected POS system, you can see which items drive the most sales and which ones eat into your margins. That data helps you shift away from dishes with volatile costs and double down on what works.

You can also track performance across locations in real time. If ingredient costs spike in one region or a supplier becomes unreliable, it's easier to make quick adjustments before it affects your bottom line.

Smart tools help you test seasonal menus, compare pricing strategies, and see what’s working—all without guesswork. When every dollar counts, small tweaks based on real insights can make a big impact.

And if you need to update prices, swap out items, or launch new promos, the right platform lets you push those changes across every channel at once—saving time and keeping the front and back of house aligned.

Tariffs add pressure, but tech gives you more ways to respond, adapt, and stay profitable.

Conclusion

Tariffs are reshaping how restaurants manage food costs, supplier relationships, and long-term planning. Even small rate changes can disrupt pricing, delay shipments, and pressure margins. Staying ahead means being proactive—adjusting sourcing strategies, rethinking menus, and watching cost trends closely. The more visibility and flexibility you have across your operation, the better equipped you’ll be to handle whatever comes next.

Chowbus POS helps restaurants stay responsive when costs shift—offering tools to adapt pricing, monitor performance, and streamline updates across locations. If rising tariffs are affecting your food costs or vendor planning, let’s talk.
Book a free demo / consultation with Chowbus POS today.

Frequently Asked Questions on Restaurant Tariffs

Tariffs can impact everything from your food costs to your sourcing strategy. These FAQs break down what to expect, what’s at risk, and how potential trade changes could affect your restaurant operations.

How Will Tariffs Affect the Restaurant Industry?

Tariffs raise restaurant costs by increasing the prices of imported ingredients, equipment, and supplies. Restaurants may pass these costs to customers through higher menu prices, cut labor hours, or switch to cheaper, lower-quality suppliers. 

Establishments relying heavily on taxed imports—like seafood, dairy, or specialty goods—will face steeper profit challenges. Some may pivot to local suppliers, but limited availability or higher prices could offset savings. 

Overall, tariffs strain budgets, reduce affordability for diners, and force tough operational decisions, potentially shrinking customer traffic and industry competitiveness.

What Foods Will Be Impacted by Tariffs?

Imported foods facing new U.S. tariffs in 2025 include:​

  • Coffee (e.g., from Colombia, Brazil)
  • Vanilla (e.g., from Madagascar)
  • Chocolate
  • Olive oil (e.g., from Italy, Greece)
  • Imported cheeses (e.g., Swiss, Parmesan, Brie)
  • Wines (e.g., Champagne, Chianti)
  • Nuts (e.g., cashews, Brazil nuts)
  • Tropical fruits (e.g., mangoes, papayas)
  • Seafood (e.g., shrimp)
  • Spices (e.g., Sichuan peppercorns)
  • Canola oil (e.g., from Canada)
  • Rice (e.g., from Thailand)​

These tariffs are expected to increase prices for U.S. consumers. ​

What Food Does the US Import the Most?

In 2025, the United States' top food imports are:

  • Fresh Fruits and Vegetables: Items like avocados, tomatoes, and berries, primarily sourced from Mexico, Peru, and Chile, dominate due to year-round demand and limited domestic production.
  • Tropical Products: Coffee and cocoa, largely imported from Brazil, Colombia, and Ecuador, lead this category.
  • Processed Foods and Beverages: Imports include processed grain products, confectioneries, and alcoholic beverages, with significant contributions from Canada and the European Union.

These imports highlight the U.S. food industry's reliance on global supply chains to meet year-round demand, making them particularly sensitive to changes in trade policy and tariffs.

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