Chowbus was honored with the "2025 Pioneer: Outstanding Restaurant Service Provider for Chinese Brands Going Global" award, recognizing its deep expertise and proven success in empowering brands within the North American market. This accolade, coupled with the recent $81 million Series E funding, reaffirms Chowbus's position as a vital "Digital Partner," validated by both the market and the industry.
Recently, the "Chinese Brands Global Expansion" closed-door seminar (North American Session) was successfully held in Shanghai. Leading F&B brands—including Tanyu, Yulian Tea, Nowwa Coffee, Chen Xianggui, Zhangliang Malatang, Yang's Braised Chicken, Yun Aman, Jixiang Wonton, Zhou Gong Yi Hao, and Baisui Fish—gathered to explore practical strategies for navigating the North American market.
Currently, the international expansion of Chinese cuisine has shifted from the "Why" to the "How"—entering a "Deep Water Zone" where challenges and opportunities coexist. Against this backdrop, Ms. Tong Shao, Head of Chowbus’s Expansion Department and Post-Investment Consultant, delivered a keynote titled: "Solving the Three Pain Points of North American Expansion: Order Chaos, Compliance Obstacles, and Ineffective Marketing." She systematically illustrated how Chowbus’s integrated digital solutions help brands build a solid foundation and achieve sustainable growth.
Amid the wave of globalization, mature markets like North America show a surging demand for diverse, high-quality dining, offering vast growth potential. However, many brands struggle with three operational bottlenecks. Based on over a decade of local expertise, Chowbus provides a "Front-to-Back" digital infrastructure, proven by industry leaders:
Success Case: Liuyishou Hotpot leveraged this system to seamlessly handle a 460% surge in search traffic, capturing 30% more orders during peak hours without operational friction.
Navigating the complex, state-specific tax and labor laws in the U.S. is a major hurdle. Chowbus’s system is natively compliant with multi-state regulations. Our Tip Management 2.0 automates the entire link between orders, tips, and labor hours, transforming tedious manual accounting into a minute-level automated process.
Success Case: Brands like Xiao Long Kan and Wallace utilize this framework to ensure full compliance, allowing them to focus on loyalty marketing and healthy cash flow.
To overcome localization barriers, Chowbus offers customized Brand Apps and the Smart Loyalty 2.0 system to build private traffic. Additionally, we have launched AI-powered tools for ad placement, social media marketing, creative asset generation, and review insights to help merchants reach customers precisely and efficiently.
Success Case: Molly Tea (Jasmine Milk White) used this loyalty system to acquire over 100,000 members within a year, with loyalty orders accounting for 40% of daily active volume, laying a solid foundation for rapid scaling and profitability.
This award in Shanghai is not just a summary of past achievements but the start of a new chapter. We understand that global expansion is a marathon of product, operation, and culture. Chowbus is dedicated to opening its systematic capabilities—honed by serving over 10,000 North American restaurants—to all Chinese brands venturing abroad.
We believe that with deep market insights, robust operational systems, and continuous localized innovation, Chinese restaurant brands will achieve long-term success on the global stage. Chowbus looks forward to partnering with visionaries to navigate the waves and build excellence together.
